Essentially, this is another form of pre-roll video that is attached to YouTube video searches. And, you don’t pay for the pre-roll unless the entire video is watched before the YouTube video starts. Ad pre-roll is skippable after :05 second allowing you to put your most important and enticing information out their first. If the consumer is interested, they will watch your entire :15 to :30 pre-roll.
This process not only gets your information out there at a great price, but saves you money by allowing uninterested viewers to skip the ad. It is important to note, these pre-roll videos are geo-targeted to consumers in your area (or an area of your choice) and also channel targeted, such as Sports, News, and other channel selections.
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